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As fashionistas, we see the fluctuate of so many labels that play in the budget plan room. Just when we grow keen on a line we can access Target or Walmart, it disappears right into the style graveyard– along with the sellers that could not make it like Damp Seal, 5-7-9 as well as Contempo Casuals.

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Target launches large size line

Back in 2009, Budget Fashionista reported on Target’s launch of plus-size line Pure Energy. The plus-size group was (and also still is) under-represented in garments retail, so it allowed news to have an enjoyable, frisky line for curved women readily available across the country at Target.

According to the New York City Times, Target tested Pure Energy in a small group of stores prior to rolling it out in all (then) 1,740 areas.

Below’s what we claimed regarding it then:

Target’s hopping on board the current trend, stylish apparel for plus-size girls, with a new line from LA-based Pure Energy. We’re not exactly sure why it’s taken so long for developers and merchants to attract most of women buyers around– most of us aren’t pencil thin– yet Target’s brand-new line signifies points to find for sure. This April, bigger ladies can eagerly anticipate Pure Power tops, bottoms, gowns, as well as denim, created simply for them, at Target stores (and online). These items will certainly be low-cost, also, ranging from $16.99 to $29.99.

And also this was official line on Pure Energy:

The Pure Energy collection includes vibrantly colored, dip-dye and fatigue tank tops, flowing floral skirts and maxi-style gowns, advanced night life items and a range of in-style jeans including skirts, capris and denims.

The move made good sense for Target, because– duh– plus-size girls care as long as style as tiny girls or high ladies or slim women.

And then Pure Energy ran out

Yet if you stroll right into a Target today, you won’t see a scrap of Pure Energy. The label is long dead as well as gone. So what taken place? Well, we can not say without a doubt, yet we did have this to state about the line before it hit the shelves:

We’re not 100% marketed on the new line, which includes tops with really slim, almost transparent product, as well as white shorts. We don’t guess that will be really flattering, but once the line launches later this springtime and also we can try it on in the dressing area, we’ll have a much better concept.

Probably, Pure Power didn’t wow Target consumers like it should have. And it may have been the approach. Back in 2010, Pure Power defined its objective in this manner: Making fun, flirty, and flattering style offered to young women size 14 and also up. Pure Power equates the latest trends right into designs that enhance curved bodies..

I’m not exactly sure exactly how I feel concerning the “translating fads” component. But possibly I read too much right into it …?

The Pure Energy timeline.

Recalling now, 9 years later on, we can kind of reconstruct the Pure Energy timeline from what remains of its online visibility.

In March of 2009, Target introduced the launch of the Pure Energy line.
In July of 2010, the Pure Energy twitter account stopped uploading. Completion was rather sudden, as the account went from posting several times daily to not publishing at all.
In 2011 and 2012, the Pure Energy web site continued to be stagnant, without any modification to the photos on the homepage.
By 2015, the internet site was gone and the domain was detailed to buy.

Where to find Pure Energy today.

Believe it or otherwise, you can still buy Pure Energy pieces today on eBay, Thredup as well as Tradesy. Go browsing and you’ll discover fluttery tops and great deals of dolman sleeves. Below are 2 choices presently readily available.

Pure Energy Smock Style Shirt, $15, ebay.com.

Pure Energy Black Coat, $45, Tradesy.

Did you go shopping Pure Power at Target? Or can you share any kind of details on why this fashion label died? Share your experience in the comments!

Pure Energy dimension graph?

I do obtain requests once in a while for a Pure Power dimension chart. I don’t have one– if you have one or recognize where to obtain it, drop me a note!

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