Proenza Schouler is releasing a denim diffusion line called PSWL (Proenza Schouler White Label). Chloë Sevigny, a longtime good friend of the brand name, stars in its initial campaign for springtime 2018, which was shot by Sevigny’s boyfriend, Ricky Saiz

Parts will certainly include jeans, tees, sweatshirts and casual outerwear, and also you’ll discover the collection at Nordstrom, The Webster, Browns, Lane Crawford, Farfetch among others.

The brand’s developer’s, Jack McCollough and Lazaro Hernandez, informed Style they were beginning to really feel a bit left out of the jeans as well as tee market:

Points like Tee shirts, jeans, and also sweatshirts really are just a part of the method people dress nowadays. It started to really feel incorrect to us that we weren’t exploring these sorts of garments within the context of the collection. We’ve constantly wished to be a one-stop buying location for those that react to the job we do, and also without supplying this various other end of the range as component of their purchasing experience, it in some way, to us at the very least, really felt incomplete. With PSWL we wish to have addressed that.

The springtime 2018 collection will certainly launch in 2 parts: the initial on November 6, and also the second in January. Starting in the fall of 2018, brand-new collection will certainly launch regular monthly as well as will certainly be offered globally.

Prices vary from $195 to $1,195.

[Pictures by Ricky Saiz by means of Proenza Schouler]
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