Simply when you assume you recognize your city, someone comes and reveals it to you with fresh eyes. I had actually crossed out San Francisco as the location where technology startup tee-shirts come to die, as well as very long time road style blog owner from Helsinki, Liisa Jokinen made the action a to the bay and also started up SF Appearance, the San Francisco sibling of Hel Looks There are a few road design blog writers who photograph outside the anticipated fashion week circuit, (Fasionist, is an additional based in San Francisco). Anyhow, it interests see how people can identify out of a group like-minds. Jokinen has a means of finding a Scandinavian spin on a really Californian scene. As well as the jeans! No denims and tech-startup teeshirts here. High waisted guy jeans, cut-off mens shorts, black denim on black denim. So great.

All images from SF Appeals

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