Adobe colored fonts in collaboration with Fontself
Since the beginning of the style industry, fonts have assumed the role of giving much more personality to a message. It is like mapping the „facial” features of a business. The implying of a word coupled with the style of writing are the basis of graphic branding. text based logos are a great example of that.
In the digital era, graphic style has expanded the possibilities of this implies of expression to hand made fonts. Paradoxically, they are in higher as well as higher demand. The much more drawing becomes automated, the stronger our need to convey human characteristics, such as emotions, to our discourse.
Mainly, since each person, each designer in this case, has a different style. Hand made fonts will always have a distinct feel. To the untrained eye, they seem similar. Although, regardless of your experience, each hand will imprint its one-of-a-kind finishing.
The next step in personalizing fonts is taken by none other than Adobe. The revolutionary business is teaming up with Fontself to bring creatives a week full of color fonts, offered for complimentary download, through the Adobe innovative Cloud Blog. Dubbed color font Week, the collaboration will underline the numerous font combinations, inspired by geometry, nature, textile or architecture; as well as visualized by artist from Germany, the united states or Denmark. These OpenType-SVG colored fonts are developed by Adobe as well as its collaborators who introduce a new type of technology. Now, fonts have color, texture, transparency or gradients. It’s a step ahead towards a much more specialized type of message customization that will difficulty designers as well as companies for years to come.

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